Where CEOs + Founders Make Their Next Smart Move.
You’re juggling clients, ideas, a team and the vision you set out to build.
So why does it still feel like you’re carrying too much?
It’s not because you don’t know what you’re doing. It’s because you’ve outgrown the way you’ve been operating and you want to make sure your business keeps growing without consuming every moment on your calendar.
You don’t need more “hustle.”
You don’t need another vague business mastermind.
The challenge is now structure and you need strategy that moves you forward—now.
That's where Momentum Lab by Felicia Ford & Co.® comes in.
YOU MIGHT BE THINKING:
- "We have great programs, but I want to grow them in a way that doesn’t require me to be in everything all the time."
- "I need a way to expand that doesn’t feel chaotic, rushed, or like I’m figuring it out as I go."
- "I see bigger opportunities, but I don’t yet have the business model to say yes without stretching myself too thin."
SOUND FAMILIAR?
Get Out of the Weeds & Into the Strategy Room That Moves You Forward.
Momentum Lab is your strategy space designed for established service-based Creatives, Change Makers, founders, and CEOs ready for bigger partnerships, stronger revenue models, and to step into the next phase of business.
This isn’t coaching. It’s strategy.
Led by Felicia Ford—The Growth Strategist for Creatives + Change Makers—Momentum Lab is about implementation.
With deep expertise in organizational development, change management, and business infrastructure, Felicia isn’t here to tell you to “think bigger.” She’s here to make sure you have the revenue model, systems, and strategic moves that let you grow—without stretching yourself to the limit.
Her work has helped high-impact entrepreneurs, nonprofit leaders, and organizations shift from working inside their business to structuring it for long-term, sustainable growth.
No "wait and see." Only what works, applied to your business, in real time.
Grow 5x Faster
What got you here won’t get you where you’re going. Momentum Lab™ helps you shift from being the engine of your business to building your brand in a way that supports you back.
Opportunities
Bigger opportunities should feel like growth, not pressure. You’ll learn how to align your revenue, operations, and partnerships so you can move to the next era of your growth.
Free Yourself
You’re not struggling, but you are stretched. Momentum Lab™ helps you build the revenue model and infrastructure that supports you at the level you're meant to lead.
"This wasn’t another motivational session. It was straight to the point, strategic, and actionable. I got clarity on how to approach donor engagement for our current campaign.
You’re not starting from scratch. But the next level requires more than what got you here.
You have a strong reputation but too much still relies on you.
You bring the vision. We bring the strategy that lets your business carry the weight.
Submit your questions and get answers live weekly through April 24, 2025 and bi-weekly thereafter. Join live once per month to workshop your sales, marketing or operations challenge. Can't make it? Catch the replay. Join Momentum Lab today for less than $10 per day, and you’ll get:
Weekly Sessions (Weekly Until April 24, Then Bi-Weekly)
Get in the room, bring your biggest questions, and walk away with clear, strategic next steps.
Direct Access to Expert-Led Strategy
You don’t need another course, a roadmap, or a conference that doesn’t fit. You need expert eyes on your business and the right move for where you are right now.
Designed for Change Makers. Built for Icons.
Not another entrepreneur coaching program. Not vague business talk. Real strategy, structured around the way you do business.
Focused on Revenue, Infrastructure & Growth
We talk real numbers, real operations, real positioning—so you can shift from doing it all to stepping into bigger opportunities with the support you need.
Step back. Scale up. Sustain your impact.
Never get stuck guessing what to do next for your business. Momentum Lab is for you if:
YOU'RE THE DECISION MAKER IN YOUR BUSINESS AND YOU NEED A SPACE TO THINK AND STRATEGIZE.
YOU'RE READY FOR SUPPORT ALIGNED WITH HOW YOU DO BUSINESS, NOT GENERIC ADVICE.
YOU WANT EASY ACCESS TO ANSWERS - ON DEMAND.
YOU'RE GROWING, BUT THE BACKEND OF YOUR BUSINESS ISN'T KEEPING UP.
$3,000/ year OR
$275 per month
WHY THIS WORKS (WHEN EVERYTHING ELSE HASN'T)?
Most strategy rooms aren't built for leaders like you.
X They assume you need motivation—you don’t.
X They focus on “starting” instead of scaling.
X They treat growth like a formula instead of a strategic shift.
X They aren't built for service-based businesses and nonprofits.
X Too focused on one aspect—ignoring that your growth involves revenue, strategy, marketing, and operations working together.
Momentum Lab is different. Because the way you’ve been operating isn’t broken—it just needs to evolve.
In Momentum Lab, get your weekly boardroom strategy session—where we apply real solutions, in real time, so you stop guessing and start executing.
When you step into Momentum Lab, you get:
A Clearer, More Profitable Business Model – So your business creates consistent cashflow in a way that doesn’t drain you and your team.
A Structure That Lets You Step Back – So your business can scale without requiring you to be everywhere at once.
The Ability to Say YES to Bigger Opportunities – Without chaos, hesitation, or overworking yourself.
What Are They Saying?
"I didn’t need more ideas—I needed a way to implement them without overwhelming myself. Momentum Lab gave me that."
$3,000/ year OR
$275 per month
FAQs
What is Momentum Lab?
Momentum Lab by Felicia Ford & Co.® is your strategy space designed for established service-based Creatives, Change Makers, founders, and CEOs ready for bigger partnerships, stronger revenue models, and to step into the next phase of business. Momentum Lab is a live strategy and implementation space where you bring real challenges, funding questions, and business moves—and get answers.
Who is Momentum Lab for?
Momentum Lab is designed for established leaders who:
- Are running businesses or organizations with traction but need stronger operational models.
- Want to move from hands-on hustle to structured, strategic growth that supports their next level.
- Need clear, executable strategies for revenue, funding, and high-value partnerships.
- Are ready to scale, fund, and lead—without working around the clock.
What do I get inside Momentum Lab?
- Q&A Strategy Sessions – Submit your most pressing questions, challenges and get real answers you can implement. Attend virtually weekly through April 24; bi-weekly access thereafter.
- Exclusive Strategic Workshop – Access tools, frameworks, and funding strategies to build structure around your growth during the monthly Lab Workshop on sales, marketing or operations.
- Ongoing Community & Accountability – You’re surrounded by established business owners and nonprofit leaders.
- Direct Guidance from THE Growth Strategist – Not generic advice. High-level business strategy tailored to your industry, goals, and leadership style.
What is the investment?
You can join Momentum Lab for $275/month or $3,000/year. The annual option gives you a full year of access while saving you over $300.
What is the time commitment?
Submit your questions through the platform anytime and get answers during the Q&A Session. Attend the live sessions when you need guidance, or catch the replays when it works for you. The goal is not to add to your plate but to help you refine, delegate, and implement faster. You retain access to the replays for as long as you're a member. Join and cancel at anytime with a monthly membership.
Can I cancel anytime?
For the monthly plan, you can cancel anytime before your next billing cycle. The annual plan is a one-time commitment for the full year. Due to the strategic nature of this space, we do not offer refunds.
How is this different from working with Felicia Ford & Co.® 1:1?
Momentum Lab gives you ongoing access to high-level strategy and support without the full investment of private consulting. If you need deeper engagement, custom strategic plans, or direct implementation, a 1:1 engagement may be a better fit.
How do I join?
Click [here] to secure your spot. Once registered, you’ll receive immediate access to the member platform, weekly call details, and exclusive resources.
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